🎉 You're in!
Your copy of Make Them Want It is on its way to your inbox.
By the end of the workbook, you'll know exactly how to talk about your product in a way that makes people care.
Now let's turn that into 14 days of content that helps people buy.
Tell me if this has happened to you before:
You wake up in the morning knowing you need to post something (anything!!) today. Post just to post! Be top of mind! Keep the algorithm going!
It hangs over you all day. The nagging feeling that you need to open Instagram and post of a video of your product, with trending audio, and a great hook.
But what are you gonna post? So you scroll for ideas or a fresh trend. You find something that’s kind of fine but you can’t figure out how to make it work for your product-based biz. And by now it’s time to get your kid from school.
So you say you’re gonna do it really quick in the car line while you’re waiting.
But you forget.
Then it’s dinner time and bath and orders need to be packed after bedtime.
So you go to bed feeling guilty because you didn’t post anything today. You probably are just bad at marketing, you think to yourself. How are you going to sell your product when you can even do the marketing to promote it?, you wonder.
Maybe you should get a “real job.”
STOP THE SPIRAL!!!The top complaint I hear from product-based business owners is that you got into the biz game because you love your craft...
But now you have a secret full-time job you didn't even sign up for and it's way outside your wheelhouse: CONTENT CREATION.
You know you're supposed to be posting. You know consistency matters. But every time you sit down to actually post something, you hit the same wall:
What do I even say today?
So you either post the same "link in bio!" reel for the hundredth time, or you don't post at all. And two days turns into two weeks, and your shop goes quiet while your competitors keep showing up.
Now, they're selling out and you're wondering if maybe your products just aren't good enough.
*record scratch!*
The problem was never your products. The problem is nobody handed you a plan to market them.
THAT'S WHERE I COME IN!
Hi! I'm Annika, and I've been selling handmade products online for the last 15 years. I grew my business so big I had a brick and mortar store, a production facility, a warehouse, 16 employees... and I scaled it all down to spend more time with my daughter.
I moved my entire operation into my garage and leaned all the way into selling online.
And my income absolutely exploded.
I have 144k instagram followers, I make multiple six-figures a year, and I'm doing it all from home with a wild toddler climbing all over me.
It's not a vague content calendar with "post something inspiring" written in a box. It's 14 specific days, each one built around a job your content actually needs to do: attracting new eyes, teaching people why your product matters, building the kind of trust that makes someone comfortable buying from a stranger, and yes, actually asking for the sale.
You open the kit, you see what today's post is, you post it. That's it. It's not hard.
WHAT'S INSIDE
14 Ready-to-Use Daily Prompts
Each day tells you exactly what to post and why. Literally please stop scrolling for inspiration, and just use this. It's faster. And better... just saying.
Every Post Type Covered
A mix of content that attracts new followers, builds trust with your core audience, and directly tells people to buy (without giving you, or them, the ick), so you're never just posting just to post.
Caption Starters for Every Day
Fill-in-the-blank templates to get the juices flowing so you don't E V E R find yourself typing "new in the shop!" again. (And don't get me started on "link in bio." Ewww.)
A 14-Day Rhythm You Can Reuse
Run it once to get unstuck, or repeat it into infinity so that you never have to use the smart part of your brain when making content. You can use that for fractions (who knew there was so much fractions in sewing... and baking... and ceramics... and soap making!!)
is this you?
- You make a physical product and your posting has gone quiet
- You've got a backlog of "I should post about that" ideas that never turn into actual posts
- You literally just want someone to tell you how this whole social media thing works
- You're ready to post today, not "eventually" once you figure out your strategy
Two weeks from now, you won't be wondering what to post.
You'll have already posted 14 times, with content built to actually move your products, not just fill space on your grid.
FAQ
Do I need to post these in order?
Nope. You can run them exactly as laid out, or pull individual days whenever you need a specific type of post.
Will this work for my type of product?
Yes. The prompts are built to work for any physical, handmade product. The structure stays the same, you just plug in your product and your voice.
What if I already post consistently?
No offense, but I bet you're consistently posting the *wrong* thing right now. Otherwise, why are you still reading this?
Is this a one-time use, or can I reuse it?
Reuse it any time. Many people run through it more than once, especially when there just simply is not enough time in the day to think of what to say.
