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Student Results

Real Wins from Product Sellers Like You

Experience it for yourself!

 

 

 

 

Erica lives off the grid, with limited internet access, but, with the help of Content to Cash, she was able to:

  • increase views, likes, and shares by 400% 

  • make in-person sales driven by her social media

  • get online sales DAILY even while traveling or without wifi

    "Working with you has been beyond helpful!"

apply to Content to Cash now!

Content to Cash Students are making money faster and easier than ever!

Imagine having your best sales month ever WHILE on vacation! 

5X more sales. Same business. Same product. Same season.
New marketing plan.

 

Stacia made nearly 20x more revenue per hour after joining C2C.
 


 Michelle made $600 in the first hour of her launch -- from products no one had seen before.

 

Posted only once, made $3400! From using the strategies outlined inside of Content to Cash.

Jessica more than 4X'd her weekly revenue the FIRST WEEK of joining C2C.

want results like these? apply to our life-changing program now.

Meredith made $4500+ from stuff she was willing to donate.

Using our signature launch series, she was able to get rid of stock that had been sitting on her shelf for ages -- items she was literally willing to give away -- and turn it into over four-thousand dollars!

But she wasn't done yet!!

 

On her next launch...

 

📈 She doubled her transactions, meaning twice as many customers checked out.

 

💾 She boosted her Average Order Value by 40% — so not only were more people buying, but each customer was spending way more.

 

🛒 And her website conversion skyrocketed 151%—proof that her content made it irresistible for shoppers to hit “buy.”

But that's not it!

On our most recent call, she revealed that she has matched her sales for ALL OF 2024 in first nine months of 2025. And she's on track to sell another $100k in quarter four!

Meet makers just like you...

Heather

Caldwell’s Miscellaneous Fancy Goods

"If you want maximize your social media account’s impact on your business’ bottom line, then you NEED to take Content to Cash. Not only is Annika a fantastic teacher through the unique course modules she has crafted, but her students have access to her enthusiasm and expertise in biweekly group coaching sessions and a very active Slack community. If you do the work, you will see results. And you’ll feel supported every step of the way by Annika and the C2C community. I’m so glad I took the leap and invested in myself and my business!"

Katrina

Featherly Vibes

"Since joining Maven Social Club, everything changed for the better.

I'm posting more often with less stress and actually seeing results, more followers and more sales! I used to waste so much time every day scrolling for ideas, but now l've got my content scheduled ahead, plus amazing resources and support whenever I need it. Total game-changer. Highly recommend if you're ready to stop guessing and start growing!"

submit your application here

"

Thank you so much. You are doing things for my socials that no one has.

 Tahnee
Broken Circle Soap

Why does growing your product-based business feel so damn hard?

It’s not you. It’s the bad advice you’ve been fed.

IS THIS YOU?

  • You’re posting on social media all the time
 but it’s crickets in your comments and sales

  • You’re exhausted from markets, pop-ups, and in-person hustle — and you know there has to be an easier way online

  • You’ve tried copying “viral hacks” and trends, but they don’t actually bring in paying customers

  • Your launches flop, your stories get skipped, and you’re tired of begging for engagement

  • You feel like you’re working harder than ever but your revenue isn’t budging
totally me

This isn’t your fault. Most of the advice out there is designed for influencers or service providers — not for product sellers like you.

No wonder it feels like you’re doing everything right and still not seeing sales.

If you keep going like this, you’ll stay trapped in the same cycle: spending hours creating content that doesn’t convert, burning out on events, and second-guessing if your business will ever feel easy.

It’s not about working harder. It’s about learning a proven system that gets your products seen, loved, and purchased — without you needing to be online 24/7.

 

Introducing Content to Cash

The only program that helps product-based business owners turn their social media into real sales... without burning out, chasing trends, or posting every day.

You’ll learn a proven system to:
✅ Create content that attracts paying customers
✅ Sell through stories and reels (without feeling salesy)
✅ Build launches that actually convert
✅ Work less, sell more, and finally enjoy your business again

Because it’s not about “showing up daily.”
It’s about showing up strategically.

apply now

You’ve tried everything they told you to do: post every day, use trending sounds, go live, follow the algorithm, repeat.
But let me tell you something: those strategies were never made for product sellers.

They were made for influencers and service providers.
And that’s why you’ve been working harder than ever without seeing real results.

So instead of chasing the next viral moment, it’s time to build a system that actually brings in customers.

That’s where Content to Cash comes in.

It’s a step-by-step program that helps makers, shop owners, and product-based business owners turn their social media content into consistent, predictable sales.

Inside, you’ll learn how to:
✹ Craft content that converts—without sounding pushy.
✹ Build a customer journey that moves people from “that’s cute” to “I need this.”
✹ Create launch content that sells out your products (even with a small audience).
✹ Use my signature S-QUAD framework (Spark, Share, Serve, Sell) to plan content that drives sales without living online.

Content to Cash isn’t about hustling harder or becoming a content machine, it’s about learning a system that works for you, your schedule, and your business goals.

Because your content should sell your products while you live your life.

WHAT WE COVER IN THE PRODUCT SELLER'S CONTENT TO CASH SYSTEM

Module 1: Foundations of a Profitable Instagram

Success starts with knowing your audience. You’ll define your ideal customer, create a brand identity that attracts the right people, and optimize your Instagram profile for conversions. From crafting a compelling bio to setting up your highlights and feed, this module ensures your foundation is strong.

 

Module 2: Your Product Solves Problems

To sell more, you need to position your product as the solution your audience needs. Learn how to shift from just listing features to highlighting real benefits, using ethical marketing and psychological triggers like urgency and exclusivity to drive sales.

 

Module 3: Posting Strategy & The S-Quad Method

Content creation doesn’t have to be overwhelming. The S-Quad System—Spark, Share, Serve, Sell—helps you post the right balance of engagement, education, and sales content. You’ll also master hooks, calls to action, and hashtags to maximize visibility and conversions.

 

Module 4: Post Creation & Content Types

Instagram offers multiple content formats, and this module breaks down how to use them strategically. Learn how to create attention-grabbing Reels, high-converting carousels, and stories that drive engagement—all while making content creation easier and more effective.

 

 

 

 

 

 

Module 5: The S-Quad Content Library

Never struggle with what to post again! This module gives you a structured content system to create high-performing posts effortlessly. Whether you prefer a content calendar or a more flexible approach, you’ll have a proven framework to keep your Instagram active and profitable.

 

Module 6: Launches That Sell Out

Stop launching to crickets! This module teaches you how to build hype, engage your audience, and create product launches that drive real demand. You’ll also learn how to track key metrics, refine your process, and create a repeatable system for future success.

Module 7: Advanced Techniques for Success

Once your Instagram is working, it’s time to scale. Learn how to track growth, analyze sales metrics, and adjust your strategy for better results. We’ll also cover automation tools like ManyChat and ChatGPT to save time while maximizing impact.


Course Wrap-Up: Your Roadmap to Success

Now it’s time to implement what you’ve learned! This module helps you finalize your 30-day content and sales strategy, so you can confidently execute and refine your approach for consistent business growth.

 

BONUS Content Beta Launch Members


Trial Reels – Secrets to the ultimate growth tool.
Story Sales Templates
 – Plug-and-play graphics for making sales on Instagram.
QuickStart Guide to ROI – A five day social media challenge aimed to net you $1000 in revenue.
Starting Your Signature Series -- Creating long-form attraction Content

get access to:

  • Comprehensive Video Trainings
    Step-by-step lessons that teach you exactly how to plan, create, and sell through content.

  • Done-for-You Templates & Scripts
    Caption templates, Story frameworks, launch maps, and planning tools — plug-and-play for product sellers.

     

  • Twice-Monthly Coaching Calls (Live on Zoom)
    Get direct feedback, accountability, and personalized strategy from Annika.

     

  • Private Slack Community
    Connect with other makers and shop owners who get it. Share wins, get advice, and stay inspired.

     

  • On-demand support within 48 hours

    Have a question? Yo, I'll solve it.

  • Lifetime Access
    Revisit lessons and resources anytime you want — your growth, your pace.

     

  • Bonus Library 
    Next-level automation trainings, email swipe files, and mini-lessons to boost engagement and sales even more.

i want in
Other programs teach:
đŸš« How to go viral.
đŸš« How to post every day for “visibility.”
đŸš« Generic marketing advice that ignores how product businesses actually sell.
Content to Cash teaches:
✅ How to build a content system designed for product-based businesses.
✅ How to make sales from your posts (even with a small audience).
✅ How to create sustainable growth — without burnout or performative posting.
💬 Because you don’t need another course that teaches you to “show up.” You need one that teaches you how to sell.

Inside Content to Cash, you’ll stop wondering what to post, when to post, or if it’s even working — because you’ll have the exact system that’s helping product sellers hit record-breaking launches and consistent daily sales.

Next, let’s talk about what kind of results you can expect


Different niches, same results.

Nancy surpassed her goal within an hour!

Eco-friendly food storage bags

Jessica has 3.5X more orders in 3 days than she usually gets in a week!

Zippered pouches for bible study


Yoyo made a grand in just a couple hours!

Stainless steel jewlery

You can keep waiting
 or you can start winning.

You’ve spent enough time hustling for scraps.
Another market season will come and go. Another algorithm will change. Another year will pass.
The makers who decide to learn real marketing skills today?
They’ll be the ones selling out by next season.

Enrollment for Content to Cash is limited. I only accept ten new students a month, because I actually coach my groups personally. Once spots are full, they’re full.

This is your sign to stop playing small, stop “posting and praying,” and finally get a system that pays you back for your effort.

Don’t wait for “the right time.”
The right time is when you’re ready to stop struggling. (ie... now!)

spots are limited. apply now.

 

If you do the work, you’ll see results — guaranteed.

 

I stand behind this system 100%. If you show up, watch the modules, and use the frameworks, you will see results. Period.

I promise that you'll make your investment back within the 6 month coaching container. If you don't, I'll coach you for an extra 2 months absolutely for free.

If, after that time, you still haven't recouped your money, I'll give you a full refund.

I know this system works so well that I'm LITERALLY willing to back it with a guarantee.

Because I only want you here if you’re ready to win.

You’re not gambling with your money — you’re investing in a system that’s already proven itself dozens of times over.

Your content is your most powerful sales tool. Let’s make it work for you.

 

 

Every student you saw on this page started exactly where you are — overwhelmed, inconsistent, and wondering if they could really make this work.

Now they’re hitting record sales, growing loyal audiences, and finally feeling confident showing up online.

You don’t need more time. You need a plan that works.
And it’s waiting for you inside Content to Cash.

Apply now and join a community of product sellers who are turning likes into revenue — and content into cash.

apply to Content to Cash