6-MONTH COACHING FOR HANDMADE PRODUCT SELLERS
Your handmade business shouldn’t need a folding table and a 10x10 tent to make money.
You’ve already proven people will buy what you make.
Now let’s build the content, messaging, launches, and online sales system that gets more customers buying it without you having to physically show up at another market to make the sale.
Content to Cash is my highest-touch 6-month coaching program for handmade sellers who want to grow their online sales, rely less on in-person markets, and make social media a sales channel instead of another job on their to-do list.
You’ll get the strategy.
You’ll get the plan.
And when you need help applying it to YOUR products, YOUR customers, and whatever weird business problem showed up on Tuesday?
You get me.
$555/month for 6 months
Two coaching calls every month + unlimited Slack access with replies within 48 hours + full Content to Cash curriculum + monthly done-for-you content calendar
Let me show you what I mean by “rely less on markets.”
One Content to Cash student broke down a recent market:
$500 in sales.
Then subtract:
$150 vendor fee.
$40 in gas.
And 13 hours away from her kids.
Then she used what she was learning inside Content to Cash.
$1,600 in online sales in 24 hours.
She still dropped her kids off at school.
She still spent the day with her 3-year-old.
Her response?
“I am definitely reconsidering in person markets.”
This is what I want you building.
Not an Instagram account that gets compliments from other makers.
Not a Reel that hits 100K views and sends you 14 new followers who never buy anything.
I want your online audience to become a meaningful source of REVENUE for your business.
I guess markets work.
That’s why it’s so easy to keep relying on them.
You pack the inventory.
Load the car.
Drive there.
Unload the car.
Set everything up.
Spend the day selling.
Tear everything down.
Load the car again.
Drive home.
And then do it again next weekend because that’s where you know you can make money.
Meanwhile, your website exists.
Your Etsy shop exists.
Your Instagram exists.
You post.
You make Reels.
You show your products.
Maybe you get some online orders.
But there’s no real system creating those sales.
So you start thinking the answer is more reach.
More followers.
A viral Reel.
Maybe if 500,000 people saw your product, enough of them would finally buy it.
Virality doesn’t pay your bills. Customers do.
Content to Cash teaches you how to create more of them.
The goal isn’t just to become better at Instagram.
The goal is to double your online sales.
That means understanding exactly who you’re trying to attract.
Knowing how to talk about your products in a way that creates desire instead of simply describing what you made.
Creating content with a job beyond “stay consistent.”
Planning launches before launch day.
Using your sales data to make the next round better.
And building a repeatable way to bring people from social media to the place where they can actually BUY.
Because I don’t want you spending twice as much time making content to make twice as many online sales.
I want the content you’re already making to work harder.
This is one of the hardest lessons for handmade sellers to learn:
A post can look unimpressive on Instagram and still do its job.
Likes are cute.
Revenue is useful.
I literally only care about the second one.
WHAT WE COVER IN THE PRODUCT SELLER'S CONTENT TO CASH SYSTEM
Module 1: Foundations of a Profitable Instagram
Success starts with knowing your audience. You’ll define your ideal customer, create a brand identity that attracts the right people, and optimize your Instagram profile for conversions. From crafting a compelling bio to setting up your highlights and feed, this module ensures your foundation is strong.
Module 2: Your Product Solves Problems
To sell more, you need to position your product as the solution your audience needs. Learn how to shift from just listing features to highlighting real benefits, using ethical marketing and psychological triggers like urgency and exclusivity to drive sales.
Module 3: Posting Strategy & The S-Quad Method
Content creation doesn’t have to be overwhelming. The S-Quad System—Spark, Share, Serve, Sell—helps you post the right balance of engagement, education, and sales content. You’ll also master hooks, calls to action, and hashtags to maximize visibility and conversions.
Module 4: Post Creation & Content Types
Instagram offers multiple content formats, and this module breaks down how to use them strategically. Learn how to create attention-grabbing Reels, high-converting carousels, and stories that drive engagement—all while making content creation easier and more effective.
Module 5: The S-Quad Content Library
Never struggle with what to post again! This module gives you a structured content system to create high-performing posts effortlessly. Whether you prefer a content calendar or a more flexible approach, you’ll have a proven framework to keep your Instagram active and profitable.
Module 6: Launches That Sell Out
Stop launching to crickets! This module teaches you how to build hype, engage your audience, and create product launches that drive real demand. You’ll also learn how to track key metrics, refine your process, and create a repeatable system for future success.
Module 7: Advanced Techniques for Success
Once your Instagram is working, it’s time to scale. Learn how to track growth, analyze sales metrics, and adjust your strategy for better results. We’ll also cover automation tools like ManyChat and ChatGPT to save time while maximizing impact.
Course Wrap-Up: Your Roadmap to Success
Now it’s time to implement what you’ve learned! This module helps you finalize your 30-day content and sales strategy, so you can confidently execute and refine your approach for consistent business growth.
BONUS Content Beta Launch Members
Trial Reels – Secrets to the ultimate growth tool.
Story Sales Templates – Plug-and-play graphics for making sales on Instagram.
QuickStart Guide to ROI – A five day social media challenge aimed to net you $1000 in revenue.
Starting Your Signature Series -- Creating long-form attraction Content
SIX MONTHS @
$555 / month
- 6 month mastermind
- Lifetime access to Content to Cash trainings, including all future updates
- Unlimited access to Annika via Slack for 6 months
- 6 live monthly content planning co-working calls
- 6 live monthly Q&A calls
- The S-QUAD Method Spreadsheet
- BONUS: The Quick Start Guide to ROI (Value: $477)
- BONUS: Trial Reels – Secrets to the ultimate growth tool. (Value: $88)
- BONUS: Story Sales Templates – Plug-and-play graphics for making sales on IG. (Value: $177)
All The Tools You Need To Build A Successful Online Business
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Struggling to get sales from your content? The Content to Cash system helps product-based business owners attract the right customers, grow their audience, and sell more—without spending hours on social media.
