6-MONTH COACHING FOR HANDMADE PRODUCT SELLERS
Your handmade business shouldn’t need a folding table and a 10x10 tent to make money.
You’ve already proven people will buy what you make.
Now let’s build the content, messaging, launches, and online sales system that gets more customers buying it without you having to physically show up at another market to make the sale.
Content to Cash is my highest-touch 6-month coaching program for handmade sellers who want to grow their online sales, rely less on in-person markets, and make social media a sales channel instead of another job on their to-do list.
You’ll get the strategy.
You’ll get the plan.
And when you need help applying it to YOUR products, YOUR customers, and whatever weird business problem showed up on Tuesday?
You get me.
$555/month for 6 months
Two coaching calls every month + unlimited Slack access with replies within 48 hours + full Content to Cash curriculum + monthly done-for-you content calendar
Let me show you what I mean by “rely less on markets.”
One Content to Cash student broke down a recent market:
$500 in sales.
Then subtract:
$150 vendor fee.
$40 in gas.
And 13 hours away from her kids.
Then she used what she was learning inside Content to Cash.
$1,600 in online sales in 24 hours.
She still dropped her kids off at school.
She still spent the day with her 3-year-old.
Her response?
“I am definitely reconsidering in person markets.”
This is what I want you building.
Not an Instagram account that gets compliments from other makers.
Not a Reel that hits 100K views and sends you 14 new followers who never buy anything.
I want your online audience to become a meaningful source of REVENUE for your business.
I guessssssss markets work.
That’s why it’s so easy to keep relying on them.
You pack the inventory.
Load the car.
Drive there.
Unload the car.
Set everything up.
Spend the day selling.
Tear everything down.
Load the car again.
Drive home.
And then do it again next weekend because that’s where you know you can make money.
Meanwhile, your website exists.
Your Etsy shop exists.
Your Instagram exists.
You post.
You make Reels.
You show your products.
Maybe you get some online orders.
But there’s no real system creating those sales.
So you start thinking the answer is more reach.
More followers.
A viral Reel.
Maybe if 500,000 people saw your product, enough of them would finally buy it.
Virality doesn’t pay your bills. Customers do.
Content to Cash teaches you how to create more of them.
The goal isn’t just to become better at Instagram.
The goal is to double your online sales.
That means understanding exactly who you’re trying to attract.
Knowing how to talk about your products in a way that creates desire instead of simply describing what you made.
Creating content with a job beyond “stay consistent.”
Planning launches before launch day.
Using your sales data to make the next round better.
And building a repeatable way to bring people from social media to the place where they can actually BUY.
Because I don’t want you spending twice as much time making content to make twice as many online sales.
I want the content you’re already making to work harder.
This is one of the hardest lessons for handmade sellers to learn:
A post can look unimpressive on Instagram and still do its job.
'Likes' are cute.
Revenue is useful.
I literally only care about the second one.
Inside Content to Cash, we build this from the bottom up.
There is an order to the curriculum for a reason.
Start with Module 1.
Work straight through.
Each piece builds on what came before it.
But you do not have to finish the curriculum before you start posting, getting coaching, or using what you’re learning.
You can grab the current done-for-you content calendar on Day 1.
Join the calls immediately.
Start posting.
Bring what happens back to me.
Then keep working through the curriculum while you implement.
You learn it while you use it.
HERE'S THE SYSTEM WE'LL BUILD TOGETHER
1. ATTRACT THE PEOPLE WHO ACTUALLY BUY
Define your ideal customer, tighten your brand positioning, and make sure your Instagram profile is set up to turn the right visitors into followers and customers.
Because if your audience is mostly other makers admiring your technique, more reach just gives you more of the wrong people.
2. MAKE PEOPLE WANT THE PRODUCT
Learn how to move beyond materials, dimensions, ingredients and “look what I made.”
We’ll work on positioning your products around what matters to your customers and use buyer psychology, urgency and exclusivity ethically to create reasons to buy.
3. BUILD YOUR S-QUAD CONTENT SYSTEM
Spark. Share. Serve. Sell.
This is the framework we use to decide what gets posted and why.
You’ll learn how to balance content that gets attention, builds connection, helps your customer, and directly asks for the sale.
Plus hooks, CTAs and the supporting pieces that help the content do its job.
4. USE THE RIGHT FORMAT FOR THE JOB
Reels.
Carousels.
Stories.
You’ll learn how to use each strategically instead of making whatever format Instagram told everyone to make this week.
5. BUILD A CONTENT LIBRARY YOU CAN KEEP USING
You should not need a fresh bolt of creative genius at 8:13 every morning to run your social media.
You’ll build a structured library of content you can pull from, adapt and repeat.
6. PLAN LAUNCHES THAT CREATE DEMAND BEFORE THE PRODUCT DROPS
We’ll plan the content leading into your launches, build anticipation, sell through the launch itself, track what happened, and use the numbers to improve the next one.
7. LOOK AT THE DATA + MAKE THE SYSTEM MORE EFFICIENT
Learn what numbers matter, what to adjust, and where tools like ManyChat and ChatGPT can save you time.
Then build your next 30-day content and sales plan.
PLUS THESE BONUSES AVAILABLE ONLY INSIDE CONTENT TO CASH
Trial Reels: Secrets to the ultimate growth tool.
Story Sales Templates: Plug-and-play graphics for making sales on Instagram.
QuickStart Guide to ROI: A five day social media challenge aimed to net you $1000 in revenue.
Starting Your Signature Series: Creating long-form attraction Content
Growth Blitz: 10 days focused on gaining ideal followers who want to shop
AND! EVERY ONE OF MY DIGITAL PRODUCTS!
SIX MONTHS @
$555 / month
You’re not paying for access to just some videos.
You could buy a course for that.
Content to Cash is the highest-touch way to work with me.
You get two live coaching calls every month.
But they have very different jobs.
MONTHLY CONTENT PLANNING CALL
Once a month, we spend an hour planning your next month of social content using the S-Quad Method.
Not generic “30 Instagram ideas.”
Your content.
Based on what you’re selling and what your business needs that month.
You leave with the month mapped.
Then you execute.
You’ll also get my monthly done-for-you content calendar, so you’re never starting from a blank screen.
MONTHLY OPEN Q&A
Bring the business to me.
I don't end the call until everyone has had the opportunity to get their questions answered.
Launch coming up?
Bring it.
Sales slowed down?
Bring the numbers.
Not sure how to talk about a product?
Bring the product.
Something happened in your business and you have no idea what to do with it?
Bring that too.
And you don't have to save everything for a call.
You also get unlimited Slack access to me.
This is where the program gets VERY specific to your business.
Send me the caption you’re working on.
Ask me what I’d post.
Show me your launch plan.
Ask how to adapt something from the curriculum to your particular products.
Bring me the situation that came up with a customer.
Ask me to help write the content.
Bring me your numbers.
Ask me to look at what happened and tell you what I see.
I'll reply within 48 hours. (But usually it's within a few minutes. I've got my phone on me always, just waiting for you!)
Recently, a member literally messaged me:
“I know this isn’t related to social media, but I have a production problem I need help with.”
Of course I helped her.
I’ve been an entrepreneur for 15+ years.
When you join Content to Cash, you’re getting access to that experience too.
If I can help, I will.
That's what high-touch means here.
Meredith made $4k in 3 hours! She beat her previous year's busiest month, in the summer... in half the time!
You sell physical products.
Your content has a job:
Get the right people interested.
Give them reasons to care.
Move them closer to buying.
Send them somewhere they can purchase.
That's why I don't teach you to measure your business by whether strangers applauded the Reel.
We're looking at what happened after they watched it.
WHAT HAPPENS WHEN YOU JOIN
Yes. Content to Cash is a six-month commitment.
And there’s a reason.
Social media tips can produce fast wins.
Building a dependable online sales channel takes repetition.
Most members spend roughly the first six weeks moving through the curriculum while implementing as they go.
Then I want you to have time to actually USE it.
Especially the launch strategy.
Handmade sellers aren't necessarily releasing a new collection every month.
I want you inside the program long enough to plan a real launch.
Run it.
Look at what happened.
Make changes.
And have the opportunity to do it better the next time while you still have access to me.
One good Reel is nice.
I’m interested in what happens when you know how to do this again.
And again.
And again.
Here’s what your $555/month gets you.
The complete Content to Cash learning portal
Seven core modules covering your customer, positioning, product messaging, S-Quad content strategy, content creation, launches, analytics and automation.
Two live coaching calls every month
One monthly content-planning call and one open Q&A call.
Monthly done-for-you content calendar
Use it immediately and plan alongside us every month.
Unlimited Slack access
Ask for help applying what you're learning to your actual business. Replies from me within 48 hours.
Access to my full library of programs, courses and PDFs
Not just Content to Cash.
Additional Content to Cash resources
Including Trial Reels training, Story Sales Templates, the QuickStart Guide to ROI, and Starting Your Signature Series.
Six months to implement it
Enough time to learn, post, sell, launch, analyze and improve while you still have coaching around you.
START MY 6 MONTHS IN CONTENT TO CASH →Content to Cash makes sense if...
You make and sell physical handmade products.
You know your products can sell because you’ve already sold them.
You’re doing multiple markets a month because in-person selling currently feels more dependable than online selling.
Your website or Etsy shop gets some sales, but you couldn't tell me the system that consistently creates them.
You post on social media but don't know why one post works and another doesn't.
You keep thinking a bigger audience or viral post will finally fix the sales problem.
You want more of your revenue coming through your website.
You want fewer weekends spent packing the car, driving to a market and unpacking the car again at the end of the day.
You’re willing to implement, look at what happens, and make changes based on the results.
And you want someone experienced in your corner while you do it.
This probably isn't the right program if...
You’re looking for someone to promise that every post will perform.
You only want viral tactics.
You don't intend to implement what you're learning.
You want a passive course you can buy and maybe watch someday.
Or you don't sell handmade physical products.
Content to Cash is coaching.
You're expected to use it.
You do not need 100,000 followers to make this work.
A giant audience full of people who think your process is cool but have no intention of buying isn't particularly useful.
I would rather help you build an audience of customers.
Use your screenshot about the Halloween launch where four people bought and two were followers gained since starting the course.
New followers.
New customers.
That's a much more useful relationship than:
New followers.
More likes.
Still waiting for sales.
“I DON’T HAVE TIME TO MAKE MORE CONTENT”
Good. I don’t want you making MORE content just to make more content.
One of the reasons we meet every month is so you don't spend the next four weeks waking up and asking:
“What should I post today?”
We plan the month.
You get the calendar.
You know what you're trying to sell.
You create the content.
Then you go run the rest of your business.
Simple content is a feature here.
Not something you graduate from once you get “good” at Instagram.
The goal is for content to become a repeatable business task.
Not your second full-time job.
I teach this for handmade sellers because I’ve actually built the kind of business you’re building.
I've spent 15+ years as an entrepreneur.
I've sold handmade products through Etsy, my own website, brick-and-mortar retail and in-person selling.
I've dealt with production, inventory, employees and all the other parts of running a physical-product business that don't fit neatly inside an Instagram course.
That's why when you come to me with a question that technically isn't “social media,” I can usually still help.
Because Content to Cash isn't happening in an imaginary business where your only job is to make Reels.
You have products to make.
Orders to fill.
Customers to answer.
Inventory to manage.
Maybe kids to pick up.
Maybe a market this weekend.
The marketing has to work inside THAT business.
Ready to make online sales a bigger part of your business?
CONTENT TO CASH
6-month high-touch coaching program
$555/month for 6 months
After your initial six months, you may continue month-to-month at $555/month if you want to stay.
Your initial six months include:
Content to Cash curriculum
2 live coaching calls every month
Monthly content-planning session
Monthly done-for-you content calendar
Open Q&A coaching
Unlimited Slack access
Replies from me within 48 hours
Full program/course/PDF library
Ongoing implementation support
And after six months... You can leave.
Or you can stay month-to-month at $555.
About 40% of my students choose to stay.
Not because they're still trying to finish the curriculum.
They stay because having the rhythm works.
They like sitting down once a month and leaving with their content planned.
They like getting the done-for-you calendar.
They like having a community of other handmade sellers who understand the business.
They like being able to drop a question into Slack when something comes up.
They like having a coach who already knows their business.
And when the system is producing results, a lot of them decide they don't particularly want to give that up.
Six months is the commitment.
Staying afterward is your choice.
FAQ
Is this a course or coaching program?
Do I have to finish the curriculum before joining the calls?
How long does the curriculum take?
Can I use the content calendar before finishing the curriculum?
What can I ask you in Slack?
How quickly will I hear back in Slack?
What happens on the coaching calls?
Why do I have to commit for six months?
What happens after six months?
Is doubling my online sales guaranteed?
I don’t want your next level of revenue to require another Saturday market.
You already know how to make the product.
You already know people will buy it.
Now we build the part that happens between:
Someone finds you online
and
Someone buys.
We build the audience.
The messaging.
The content.
The launches.
The sales system.
And for the next six months, you don't have to figure out how to apply all of that to your business by yourself.
Bring me the questions.
Bring me the posts.
Bring me the launches.
Bring me the numbers.
Bring me the weird Tuesday problem.
Let’s make your website work harder.
Let’s make your content easier to execute.
And let’s get more of your sales happening ONLINE.
$555/month for 6 months
LET'S GOOOOOOOO!!!!