Q4 CREW
OCTOBER 5, 2026 – JANUARY 4, 2027
Q4 is your biggest selling season.
You shouldn't have to white-knuckle it alone.
Maybe you've got a color-coded Q4 spreadsheet.
Maybe you've got a list in your Notes app and a vague sense of dread.
Maybe you've got "figure out Black Friday" on a sticky note that's been stuck to your monitor since August.
Either way, here's what I know after more than a decade of running my own handmade business through the holidays:
October does not roll around and politely follow the plan.
Products sell faster than expected.
Or slower.
A supply runs low.
Production takes longer than you planned.
A market flops.
A launch takes off.
You start questioning your Black Friday offer.
You're staring at December wondering whether you should keep pushing sales or call it and enjoy Christmas.
THAT is why I'm bringing back Q4 Crew.
Q4 Crew is live strategy, real-time support and someone in your corner through the ENTIRE holiday selling season.
Seven live strategy calls.
Unlimited Slack support.
Real-time troubleshooting.
Accountability.
And a group of handmade business owners who are right there in Q4 with you.
Enrollment closes Sunday, October 4 at 6 PM Central.
JOIN Q4 CREW: $797
THE PLANNING IS THE EASY PART.
Q4 IS WHERE IT GETS REAL.
Every holiday prep checklist on the internet will tell you to plan ahead.
Pick your BFCM offer. Order supplies early. Schedule your emails.
Great. Do that.
But there are questions nobody can answer for you in September because they haven't happened yet.
"My launch didn't sell what I expected. What do I do with all this inventory?"
"I sold out WAY faster than I expected. Should I restock?"
"I'm behind on production. What gets cut?"
"This product isn't moving. Do I keep pushing it?"
"BFCM is two weeks away and now I hate the offer I planned."
"My promotion isn't selling. Do I discount more?"
"Black Friday went GREAT. What the hell do I sell now?"
"I hit my shipping cutoff. How do I keep making money?"
Those are Q4 questions.
And I want you to have somewhere to bring them WHILE THEY'RE HAPPENING
OH I'M SO IN!!
THIS ISN'T ANOTHER COURSE TO KEEP UP WITH.
Q4 Crew is a live implementation and coaching container for handmade product sellers.
No modules to binge. No video library you'll "get to after the holidays."
Every call is timed around what's actually happening in your business during that part of the season.
OCTOBER 5
Seasonal Compass + Q4 Kickoff
Whether you show up with a detailed plan or a hunch and a Pinterest board, we get clear on what you're selling, when you're selling it and what deserves your attention first.
OCTOBER 19
Inventory + Supply Audit
Inventory. Supplies. Packaging. Production. Reorders. Bottlenecks.
We catch the problems we can catch BEFORE November.
NOVEMBER 2
BFCM Promotion Planning
We pressure-test your Black Friday/Cyber Monday promotion before everybody starts screaming SALE at the internet.
NOVEMBER 16
BFCM Content + Email Blitz
We turn your offer into the content, emails and customer communication that actually SELL it.
NOVEMBER 30
Follow-Up Framework
Black Friday is not the end of holiday shopping.
We figure out what happens next.
DECEMBER 14
Feelings + Facts
We look at what's actually happening in your business and decide how you want to finish the season.
JANUARY 4
Data Not Drama: The Q4 Debrief
We look at the NUMBERS.
What sold.
What didn't.
What worked.
What cost you too much time.
What you want to repeat.
What you never want to do again.
And what all of that tells us about your business going forward.
Every call is Monday at 1 PM Central.
JOIN ME FOR Q4 →AND BETWEEN CALLS...
You get me in Slack.
Something goes sideways on a random Thursday?
Message me.
Your BFCM promotion isn't moving?
Bring it to Slack.
You unexpectedly sell through half your inventory and now you're trying to decide whether to make more?
Ask me.
Need another set of eyes on an email, promotion, content plan or decision?
SEND IT.
You can message me or the group anytime.
I guarantee a response within 48 business hours, although you'll usually hear from me much faster than that.
You don't have to wait two weeks for the next call while a time-sensitive Q4 decision is sitting in front of you.
That's a HUGE part of Q4 Crew.
You're running the business.
I'm in your corner while you do it.
WANT TO KNOW WHAT LAST Q4 LOOKED LIKE?
$2,000 in BFCM sales.
AND SHE TOOK A NAP.
Yes. I care about both parts.
Because I don't want your only measure of a successful Q4 to be how much money you can make if you work every waking hour until December 24.
And the receipts kept coming.
$4K in 3 hours.
Better than her entire November the previous year.
Read that again. Three hours this year beat an entire month last year.
Same maker. Same products. A totally different plan for how to sell them.
Her pre-sale matched her ENTIRE sale last year.
AND THE SALE HADN'T EVEN STARTED YET.
Same maker. Same shop. Last year's total, hit before the doors officially opened.
That's what happens when your people know what's coming and are ready to buy before you hit "publish."
$3,200 across early access + launch day.
And 28 new people added to her email list during the launch.
These are individual student results, not a promise of what your business will make.
But I want you to see what's possible when handmade sellers stop winging their biggest selling season and start making deliberate decisions about how they're going to SELL
I WANT ANNIKA IN MY CORNER FOR Q4 →Q4 CREW IS ABOUT MORE THAN MAKING THE MOST MONEY HUMANLY POSSIBLE.
I want you to make money.
A LOT of it.
But here's the sentence I want you to fill in before we start:
I want to make $_____ AND __________.
The AND matters.
Make $20K and take Christmas Eve off.
Have your biggest BFCM and sleep.
Hit your sales goal and go to your kid's holiday concert.
Sell out your collection and not spend December resenting every order that comes through.
We're going to look at sales.
And inventory.
And content.
And email.
And production.
And capacity.
Because you don't run your business in a vacuum.
We're building the strongest Q4 that makes sense for the business AND the person running it.
Q4 CREW IS FOR YOU IF...
You make and sell physical products, and people already buy them.
Q4 is (or you want it to be) your biggest season of the year.
You're tired of ending December exhausted, guessing at what worked and swearing next year will be different.
You want a real human to check your decisions against, not another course to watch at 11 PM.
It's probably not for you if you haven't made your first sale yet, or you're looking for a self-paced course to save for later. Q4 Crew is live, and it moves at the speed of the season.
HERE’S WHAT YOU GET
7 LIVE Q4 STRATEGY + COACHING CALLS
October 5 through January 4, strategically timed around what’s happening throughout the holiday selling season.
UNLIMITED SLACK SUPPORT
Message me or the group anytime throughout Q4. Guaranteed response within 48 business hours.
REAL-TIME Q4 TROUBLESHOOTING
Bring the launch, inventory problem, promotion, content, production issue, BFCM decision or random Q4 fire that needs attention.
ACCOUNTABILITY
Because making the spreadsheet feels GREAT.
Following the spreadsheet when you're tired and Black Friday is 11 days away is a different assignment.
YOUR Q4 CREW
Other handmade sellers navigating the exact same weird three months you are.
You get to learn from what they're doing, what they're trying, what's working and what they're troubleshooting too.
PLUS: Q4 PREP LIBRARY
The key worksheets and spreadsheets we'll reference throughout Q4 Crew, all in one place.
No plan yet? This is where you build it. Already have one? This is where it lives so you can actually find it in November.
WHO'S RUNNING THIS THING?
Hi, I'm Annika.
I've been running my own handmade brand, Hey Mavens!, for more than a decade, which means I've personally lived through every flavor of Q4 chaos possible.
Through Maven Social Club, I coach handmade sellers to make more money without spending their entire lives making content.
I'm spreadsheet-obsessed, allergic to hustle culture, and very much in favor of you taking Christmas Eve (or even all of December??) off.
JOIN BY SUNDAY, OCTOBER 4 AT 6 PM CENTRAL
$797 PAID IN FULL
or 3 payments of $297
We kick off:
MONDAY, OCTOBER 5 AT 1 PM CENTRAL
QUESTIONS
I haven't done any Q4 planning yet. Is it too late?
Nope. That's what the October 5 kickoff is for. We figure out what you're selling, when and what matters first, and the Q4 Prep Library gives you the worksheets to fill in the rest.
I can't make every live call.
I get it. Life is busy. Pre-submit your questions before the call, and I'll answer them live just like you're there. Then, watch the replay. All calls are recorded and saved. And Slack is there between calls no matter what your Mondays look like.
I'm not on Instagram much / my business is mostly markets.
Q4 Crew covers inventory, production, promotions, email and capacity, not just social. Market sellers, website sellers and Etsy sellers all have a Q4, and all of it is fair game.
When does it end?
Our last call is the Q4 Debrief on Monday, January 4. Slack will close on January 10.
ONE LAST THING.
You do not need Q4 Crew because you're incapable of running your holiday season yourself.
You can absolutely do Q4 on your own.
The question is whether you WANT to.
Because over the next three months, something is going to happen that wasn't on the spreadsheet.
Probably several somethings.
And instead of sitting there trying to decide whether you should change the offer, make more inventory, push harder, pull back, send another email or burn the whole plan down...
You can bring it to me.
We look at what's actually happening.
We look at your numbers.
Your customers.
Your inventory.
Your capacity.
And we figure out what makes sense now.
Your plan doesn't have to be perfect.
It just needs someone in its corner.
Q4 Crew begins October 5.
I’M IN. LET’S DO Q4. →