Q4 CREW
OCTOBER 5, 2026 – JANUARY 4, 2027
You made the Q4 plan.
Now let’s make sure you actually execute the damn thing.
For the last 15 days, we’ve been making decisions BEFORE Q4 gets busy.
What you’re selling.
When you’re selling it.
Your revenue goals.
Your production plan.
Your BFCM offer.
Your content.
Your capacity.
All the stuff I don’t want you trying to figure out when you’re already knee-deep in holiday orders.
But October 1 doesn’t roll around and politely follow the spreadsheet we made.
Products sell faster than expected.
Or slower.
A supply runs low.
Production takes longer than you planned.
A market flops.
A launch takes off.
You start questioning your Black Friday offer.
You’re staring at December wondering whether you should keep pushing sales or call it and enjoy Christmas.
THAT is why I’m bringing back Q4 Crew.
Q4 Crew is where we take the plan you just made and EXECUTE it together through the entire holiday selling season.
Seven live strategy calls.
Unlimited Slack support.
Real-time troubleshooting.
Accountability.
And a group of handmade business owners who are right there in Q4 with you.
Holiday Prep members get $100 off when you join by September 30. Use code PREP2026
YOUR PRICE: $697 PAID IN FULLTHE PLAN IS DONE.
NOW Q4 GETS REAL.
I can teach you how to prepare for Q4.
We just spent 15 days doing exactly that.
But there are questions I can't answer for you in September because they haven't happened yet.
“My launch didn't sell what I expected. What do I do with all this inventory?”
“I sold out WAY faster than I expected. Should I restock?”
“I’m behind on production. What gets cut?”
“This product isn't moving. Do I keep pushing it?”
“BFCM is two weeks away and now I hate the offer I planned.”
“My promotion isn't selling. Do I discount more?”
“Black Friday went GREAT. What the hell do I sell now?”
“I hit my shipping cutoff. How do I keep making money?”
Those are Q4 questions.
And I want you to have somewhere to bring them WHILE THEY’RE HAPPENING.
Not three months later when we're reviewing what went wrong.
OH I'M SO IN!!
THIS ISN’T ANOTHER COURSE TO KEEP UP WITH.
Q4 Crew is a live implementation and coaching container for handmade product sellers.
Every call is timed around what’s actually happening in your business during that part of the season.
OCTOBER 5
Seasonal Compass + Q4 Kickoff
We move from planning into execution and identify what deserves your attention first.
OCTOBER 19
Inventory + Supply Audit
Inventory. Supplies. Packaging. Production. Reorders. Bottlenecks.
We catch the problems we can catch BEFORE November.
NOVEMBER 2
BFCM Promotion Planning
We pressure-test your Black Friday/Cyber Monday promotion before everybody starts screaming SALE at the internet.
NOVEMBER 16
BFCM Content + Email Blitz
We turn your offer into the content, emails and customer communication that actually SELL it.
NOVEMBER 30
Follow-Up Framework
Black Friday is not the end of holiday shopping.
We figure out what happens next.
DECEMBER 14
Feelings + Facts
We look at what's actually happening in your business and decide how you want to finish the season.
JANUARY 4
Data Not Drama: The Q4 Debrief
We look at the NUMBERS.
What sold.
What didn't.
What worked.
What cost you too much time.
What you want to repeat.
What you never want to do again.
And what all of that tells us about your business going forward.
Every call is Monday at 1 PM Central.
JOIN ME FOR Q4 →
AND BETWEEN CALLS...
You get me in Slack.
Something goes sideways on a random Thursday?
Message me.
Your BFCM promotion isn't moving?
Bring it to Slack.
You unexpectedly sell through half your inventory and now you're trying to decide whether to make more?
Ask me.
Need another set of eyes on an email, promotion, content plan or decision?
SEND IT.
You can message me or the group anytime.
I guarantee a response within 48 business hours, although you'll usually hear from me much faster than that.
You don't have to wait two weeks for the next call while a time-sensitive Q4 decision is sitting in front of you.
That's a HUGE part of Q4 Crew.
You're running the business.
I'm in your corner while you do it.
WANT TO KNOW WHAT LAST Q4 LOOKED LIKE?
$2,000 in BFCM sales.
AND SHE TOOK A NAP.
Yes. I care about both parts.
Because I don't want your only measure of a successful Q4 to be how much money you can make if you work every waking hour until December 24.
And the receipts kept coming.
$2,000 in BFCM sales.
AND SHE TOOK A NAP.
Yes. I care about both parts.
Because I don't want your only measure of a successful Q4 to be how much money you can make if you work every waking hour until December 24.
And the receipts kept coming.
$2,000 in BFCM sales.
AND SHE TOOK A NAP.
Yes. I care about both parts.
Because I don't want your only measure of a successful Q4 to be how much money you can make if you work every waking hour until December 24.
And the receipts kept coming.
$3,200 across early access + launch day.
And 28 new people added to her email list during the launch.
These are individual student results, not a promise of what your business will make.
But I want you to see what's possible when handmade sellers stop winging their biggest selling season and start making deliberate decisions about how they're going to SELL
Use code PREP2026 for $100 off
Q4 CREW IS ABOUT MORE THAN MAKING THE MOST MONEY HUMANLY POSSIBLE.
I want you to make money.
A LOT of it.
But remember what we've been talking about inside Holiday Prep:
I want to make $_____ AND __________.
The AND matters.
Make $20K and take Christmas Eve off.
Have your biggest BFCM and sleep.
Hit your sales goal and go to your kid's holiday concert.
Sell out your collection and not spend December resenting every order that comes through.
We're going to look at sales.
And inventory.
And content.
And email.
And production.
And capacity.
Because you don't run your business in a vacuum.
We're building the strongest Q4 that makes sense for the business AND the person running it.
HERE’S WHAT YOU GET
7 LIVE Q4 STRATEGY + COACHING CALLS
October 5 through January 4, strategically timed around what’s happening throughout the holiday selling season.
UNLIMITED SLACK SUPPORT
Message me or the group anytime throughout Q4. Guaranteed response within 48 business hours.
REAL-TIME Q4 TROUBLESHOOTING
Bring the launch, inventory problem, promotion, content, production issue, BFCM decision or random Q4 fire that needs attention.
ACCOUNTABILITY
Because making the spreadsheet feels GREAT.
Following the spreadsheet when you're tired and Black Friday is 11 days away is a different assignment.
YOUR Q4 CREW
Other handmade sellers navigating the exact same weird three months you are.
You get to learn from what they're doing, what they're trying, what's working and what they're troubleshooting too.
PLUS: Q4 PREP LIBRARY
You already did the full Holiday Prep Challenge, so you've got the planning work.
I'm also creating a Q4 Prep Library with the key worksheets and spreadsheets we'll reference throughout Q4 Crew so everything you need is easy to find.
YOUR HOLIDAY PREP GRADUATE OFFER
You already invested in making the plan.
So I'm giving you $100 off Q4 Crew if you decide you want me there while you execute it. Use code PREP2026
JOIN BY SEPTEMBER 30:
$797
$697 PAID IN FULL
Or choose the 3-payment option at checkout and apply your $100 Holiday Prep graduate coupon there.
Your $100 graduate credit expires September 30.
After that, Q4 Crew is available at the regular price of $797 paid in full or 3 payments of $297.
We kick off:
MONDAY, OCTOBER 5 AT 1 PM CENTRAL
ONE LAST THING.
You do not need Q4 Crew because you're incapable of executing the plan yourself.
You can absolutely do Q4 on your own.
The question is whether you WANT to.
Because over the next three months, something is going to happen that wasn't on the spreadsheet.
Probably several somethings.
And instead of sitting there trying to decide whether you should change the offer, make more inventory, push harder, pull back, send another email or burn the whole plan down...
You can bring it to me.
We look at what's actually happening.
We look at your numbers.
Your customers.
Your inventory.
Your capacity.
And we figure out what makes sense now.
You made the plan.
Come execute it with us.
Q4 Crew begins October 5.
Holiday Prep graduate pricing ends September 30.
I’M IN. LET’S DO Q4. →