You make GOOD products.

Now lets get more people buying them.

The Maven Membership is the coaching community for handmade sellers who want my eyes on the parts of their business that actually affect sales.

Your shop.
Your content.
Your products.
Your launches.
Your pricing.
Your offers

So instead of wondering what's not working, you can bring it to Annika, get her feedback, fix it, and MOVE FORWARD.

$97/MONTH

(price goes up to $127/month when first 20 spots are filled)

GET INSIDE THE MEMBERSHIP

Inside the Maven Membership, you'll get help with the stuff that actually makes you MONEY.

👀 STORE + PRODUCT AUDITS

I will look at your shop, listings, photos, descriptions, pricing, bundles, + products and tell you what I'd change to help more browsers become buyers.

So if people are looking but not ordering...

You're not stuck trying to figure out why by yourself.

📱 CONTENT AUDITS + FEEDBACK

Send in your Reels, captions, product posts, launches or your whole Instagram account.

I will help you see:

✔️ why your content might be getting attention but not sales

✔️ whether you're attracting actual buyers or mostly other makers

✔️ what to change so your products are easier to WANT

✔️how to talk about what you sell without posting the same "shop now" content over and over

💸 MONTHLY SALES TRAININGS

Every month, you'll get practical training around making MORE sales from the products you already have

Things like:

✔️ what to post when you need sales this week

✔️ how to sell the same product in more than one way

✔️ how to launch without relying on one "IT'S LIVE" post

✔️ how to position a product so people understand why they want it

✔️ how to create offers + bundles that make people spend more

✔️ what to fix when sales suddenly slow down

Not more content to consume for the sake of it.

Stuff you can actually use in your business.

💬 DIRECT ACCESS BETWEEN CALLS

Have a question? Drop it in the Slack community.

Ask about:

✔️ your shop
✔️ your content
✔️ pricing
✔️ launches
✔️ product ideas
✔️ offers
✔️ messaging
✔️ sales

So when something isn’t working, you can get another set of eyes on it before you waste another week doing more of the same.

Hey, I'm Annika!

I'm the founder of Hey Mavens! and Maven Social Club. For more than 15 years, I've built and scaled product-based businesses -- from an etsy shop, to my website, to wholesaling across the country and internationally, opening a brick & mortar, a production facility and warehouse, managing sixteen employees, and growing an audience of over 150,000 followers, all while navigating IVF, having a preemie, and raising a fierce and determined toddler. I have helped hundreds of handmade business owners attract more customers and make more sales through strategic social media. I'm excited to help you do the same

I’m going to show you how to make more money by helping you SEE what needs fixing.

You’ll know:

✓ what’s making your shop harder to buy from

✓ what your content needs to do differently

✓ how to promote your products more often without sounding repetitive

✓ what to change when something isn’t selling

✓ how to build stronger launches + offers

✓ what to focus on FIRST when you have 47 things you could be doing

And instead of trying to piece it together from podcasts, Instagram advice + whatever another handmade seller told you...

you can just ask me.

Inside the membership you'll get:

💬 Access to the Slack Community

Ask questions whenever you need help. Get feedback on your Instagram posts, launches, products, messaging, pricing, and more.

🎥 Monthly Live Coaching Call

Join me once a month on Zoom for live coaching.

🚀 Personalized Support

No generic advice. Bring your business, your products, and your challenges, and we'll work through them together.

🤝 Mastermind with Fellow Product Sellers

Surround yourself with other handmade business owners who understand exactly what you're building.

$97/MONTH

(price goes up to $127/month when first 20 spots are filled)

LET ME IN!

This membership is perfect for you if...

✔ You're tired of trying to figure everything out by yourself.

✔ You want someone to look at your content before you hit publish.

✔ You need accountability to keep moving.

✔ You want direct access to an experienced handmade business coach without investing thousands in coaching.

Membership Details

$97/month

Cancel anytime.

No contracts. No long-term commitment.

Stay as long as it's helping your business grow.

Frequently Asked Questions

Where will you answer my questions?

I respond inside the Slack community throughout the week.

Are the live zoom training calls recorded?

Yes! Replays will be available inside your membership.

Will this work for beginners?

Yes! I will meet you where you're at. Whether you're preparing for your first sale or scaling an established handmade business, you'll get personalized feedback based on where you are.